“My commitment is to offer Federal Firearm Licensees
Jon Rydberg, CEO and Founder, Orchid LLC Family of Companies
Chief Executive Officer
MBA, BS Mechanical Engineer
Formerly: Retail Technology Group, Gearfire, Gearfire Payments, Smith & Wesson, Ernst & Young, Protiviti, Ticket Network and United Technologies Corporation
Jon has spent almost 30 years as an entrepreneur, technology executive and investor of high growth companies, most recently focused in the outdoor and shooting sports industries. Mr. Rydberg entered the industry as an executive at Smith & Wesson and subsequently founded Orchid LLC, Gearfire Payments, Pearly Gates JV LLC and App Cohesion (co-founder). He and his teams have developed strong relationships citing partnerships with NSSF, NASGA, ASA and the NRA Business Alliance.
In 2016, Mr. Rydberg co-founded and remains an investor in App Cohesion, an API driven technology platform for the exchange of manufacturing and distributor inventories with retailers and consumers. Shortly after, in 2018, Jon co-led a team to acquire the Retail Technology Group (“RTG”) where he served as its CEO. Later that year, he founded Outdoor Payment Solutions (dba Gearfire Payments), a payment processing solution for in-store and online eCommerce transactions. In September 2019, Mr. Rydberg formed Pearly Gates JV LLC, a real estate holding company that owns and operates a 6,200 commercial building in Louisville, Kentucky.
During his tenure Mr. Rydberg created the foundational strategy to integrate RTG, Gearfire, Gearfire Payments and Orchid Advisors which collectively served over 2,000 companies. In the two short years under his leadership, Mr. Rydberg led RTG to achieve its highest sales growth in the company’s 30 year history and drove a 100%+ growth in merchant services revenue. Mr. Rydberg sold Gearfire Payments in July 2020 and has since formed a new payment processing solution known as Orchid PayTM.
Today, Mr. Rydberg is the majority holder of Orchid LLC, the parent company that owns Orchid Advisors and Orchid Solutions. His holdings are focused on bringing innovative technology, payment solutions and FFL compliance services the outdoor and shooting sports industries.
Chief Operating Officer
BS, Management Information Systems; MBA, Corporate Finance, Investments & Financial Markets
Formerly: Retail Technology Group, Gearfire Payments, Gearfire, Disney / ESPN, Latham & Watkins, Bank of America, and Cigna Financial Services
Michelle has over 20 years of experience in finance, accounting and technology. Previously, Michelle served as the Chief Marketing Officer of the Retail Technology Group, Outdoor Payment Solutions (DBA Gearfire Payments) and Gearfire LLC.
Michelle is also the country’s foremost expert at performing software-driven ATF compliance and electronic A&D / Bound Book evaluations for Federal Firearms Licensees, with over 65,000,000 transactions to-date. Her FFL diagnostics include the regulations, processes and systems which drive firearm manufacturing (including NFA), firearm engineering and product master data, customer and vendor FFL master data, firearm transfers (via shipping and receiving), firearm loans (per 2010-1) and import / export transactions including the ATF Form 6 / 6a. Michelle’s assessments have also included major firearm operating systems such as Epicor, SAP, Oracle and many others.
JD; BS, Business Administration
Formerly: Chase Paymentech
Mr. Reeve served over nine years with Chase Paymentech, one of the world’s largest payment processors, as their Associate General Counsel. During that time, he negotiated and documented the acquisition of numerous payment processing companies and their merchant portfolios. His responsibilities also included legal oversight of all Chase Paymentech’s strategic partner relationships (ISOs, Agent Banks, Processors). Mr. Reeve has successfully negotiated hundreds of merchant agreements with some of the world’s largest companies, and crafted numerous strategic partner relationship agreements with ISOs, Agent Banks, Processors and VARs.
Mr. Reeve was the Business Manager for the Texas Tech Law Review. Following graduation from law school, we worked as a securities and mergers acquisitions attorney at Jackson Walker LLP in Dallas.
Mr. Reeve is a committee member of the Industry Relations Committee of The Electronic Transactions Association, a former committee member of the Government Relations Committee of The Electronic Transactions Association, and was the Committee Volunteer of the Year with the ETA for 2005-2006.
Formerly: Iron Triangle Payment Systems, National Processing Company, ZirMed
Jeremy has over 10 years of experience where he has worked with some of the largest payment processing providers in the county. He began his payments career at Iron Triangle Payment Systems (ITPS) followed by the National Processing Company. Jeremy has held various positions from Sales to Management in electronic payments and has worked with a number of firearm merchants including retail, eCommerce and manufacturing FFLs. Jeremy has successfully negotiated or renegotiated merchant processing rates and terms and conditions for thousands of businesses across the country saving millions in processing fees to small business owners. Jeremy now leads the sales and implementation efforts for Orchid PayTM which is focused on credit card processing for the shooting sports industry.
Vice President of Regulatory Services
J.D. ; B.A. Political Science
Formerly: Remington Outdoor Company LLC, National Shooting Sports Foundation (NSSF)
Philip Milks is an attorney and was formerly employed by the National Shooting Sports Foundation (NSSF) and Remington Outdoor Company (ROC). While at Remington, Phil served his executive peers as the leader of ROCs corporate compliance function which included ATF, Import, and Export (ITAR and EAR). Phil played a key role in advising ROC and its subcontract manufacturers in the development of ammunition, suppressors, polymer pistols, modern sporting rifles, and imported shotguns. Phil gained relevant legal and regulatory experience facilitating the acquisition of manufacturing entities, the move of major manufacturing facilities to the southern United States and implementing SAP as a leading ERP system. Phil had numerous professional interactions with national and local ATF leadership and responded to a multitude of high volume serial number ATF inspections.
Director of Regulatory Services
Formerly: Brownells, Inc., Iowa Army National Guard
Michael brings over a decade of firearms compliance experience combined with significant training and specialized focus on international trade within the industry. As Director of Compliance and Empowered Official with Brownells Inc., he led a team specialized in nearly every aspect of compliance for the firearms industry to include ATF, hazardous materials transportation, legal compliance, and international trade compliance from the perspectives of retail, wholesale, e-commerce, and manufacturing platforms.
Michael is a veteran of the United States Army National Guard and served as a member of the All Guard International Combat Team, the All Guard Service Rifle Team, and the Iowa National Guard Combat Team. Michael is Distinguished Rifleman, President’s 100 tab recipient, Chief’s 50 badge recipient, Governor’s X tab recipient, and has had held multiple shooting records throughout his career.
Director, Firearm Export / ITAR Practice
Associates, Business Administration
Formerly: Remington Outdoor Company LLC, Global Defense Trade Network LLC, Dasan USA Inc.
Jordan brings more than 16 years’ experience as a firearms industry executive to Orchid Advisors, having held management positions at major U.S. and international firearm manufacturers and importers, including Remington Arms Company, Para-Ordnance and Dasan U.S.A., among others. He has an extensive background in firearms and ammunition import and export permitting and licensing, international trade logistics and international business development and commercial activity. With a strong understanding of firearms manufacturing, assembly and import / export activity, Jordan has integrated regulatory solutions into daily business operations to help firearms companies operate more efficiently and in compliance with applicable laws and regulations.
MBA; Master, Military Science and Operational Studies; BA, Business Administration and Management
Formerly: United States Air Force, U.S. State Department, DDTC
Jason brings his experience as a Senior Defense Export Analyst at the U.S. Department of State, Directorate of Defense Trade Controls (DDTC) to companies using or seeking to use ITAR export agreements (TAAs, MLAs, WDAs) to conduct ITAR-controlled business activities with non-U.S. partners. At DDTC, Jason reviewed, adjudicated and counseled industry and government stakeholders regarding more than 1,500 defense export applications and submissions, with a total value exceeding $42 Billon. His experience spans all U.S. Munitions List controlled exports; however, he specialized in licenses for arms, ammunitions, electronics and training. Prior to his departure from DDTC in May 2018, Jason was the licensing officer for all ITAR agreements submitted by the firearms and ammunition industry. Jason is a U.S. Air Force retired veteran who holds a Top Secret/SCI eligible security clearance.
Vice President of Marketing
BA Government, M.Ed. Recreation Management
Formerly: Smith & Wesson Firearms
Shaun Phelan has almost 25 years of experience in operations and marketing positions and has spent the last 14 years at Smith & Wesson. While working in manufacturing, Shaun used his kaizen experience to repeatedly surpass manufacturing targets while meeting and exceeding quality and cost goals.
Later Shaun led the SAP Center of Excellence team during the final phases of a full SAP implementation. Shaun effectively managed on-site, near-shore, and off-shore resources to drive user adoption across four locations.
In his last assignment, Shaun developed the new Sales and Marketing Operations group. The customer-focused group supported brand and sales leaders in driving product awareness across all channels. Shaun drove new efficiencies and cost savings through the implementation of new technology and data-driven decision making. Specialities in Strategic Marketing, Media Relations, Advertising, Event Planning & Execution, Internet and eMail Marketing and Branding & Creative Development.
Manager of Compliance Solutions
Formerly: Hoffman’s Gun Center/Range – Retail & LE/NFA Sales, O.F. Mosserberg & Sons, Inc – ATF Compliance
Scott brings fifteen years of experience through various positions in the firearms industry. These positions span from Retail Sales, NFA Sales, Retail Sales/Range Management to ATF Compliance and ATF Compliance Management.
During his time in ATF Compliance, Scott has served as the ATF Compliance Coordinator at O.F. Mossberg & Sons, Inc. Scott maintained and enhanced the ATF Compliance programs at O.F. Mossberg & Sons, Inc., through auditing/analyzing existing policies & procedures, implementing new policies & procedures, bound book, and inventory auditing, to include analyzing existing technologies and implementing new technologies as required. Scott has also created company-wide ATF Compliance training programs tailored to meet individual departmental needs.
Customer Solutions Specialist
Formerly: iCapture, Gemtech, Impact Guns
Anthony began his firearm industry experience at Impact Guns, where he worked in retail firearm sales for over 6 years. This provided experience with 4473s, both paper and electronic, as well as the use of electronic A&D records. After Impact Guns, he continued his career in the industry by providing product support for Gemtech Suppressors. This allowed for a deeper understanding of NFA regulations and forms from both the consumer and manufacturing sides. Prior to joining the Orchid team, Anthony provided backend support for iCapture’s web and device-based application for trade show lead generation. This gave further experience with software troubleshooting, as well as product support for new and existing clients.
Digital Marketing Analyst
Formerly: Brooks Brothers, Six Flags
Johnny brings his experience from his time at the University of Hartford, where he earned a degree in Marketing. He’s looking forward to the future with Orchid working alongside FFL experts.
Digital Marketing Analyst
Formerly: Maggie McFly’s Management Group
Formerly Social Media Manager for restaurant chain, Maggie McFly’s, Gabby brings a creative approach to Orchid and is eager to leave her mark on the firearms industry as a new part of our FFL experts team.
Digital Marketing Analyst
BS, Graphic Design and Marketing
Formerly: Blue Trail Shooting Range, Lyman Orchards
As new addition to our FFL experts, Nick brings his experience as a recent graduate of Assumption College, where he studied Graphic Design and Marketing. He enjoys his current role of Digital Marketing Analyst where he has an impact on making sure the firearms industry stays safe and compliant.